Custom WordPress features
Features that plugins do not provide, e.g. shared stock levels across different products (Johny Wick) or price lists generated from products (LaserCare).
Custom development · Poland and remote
Custom solutions and web applications
I build features that ready-made plugins do not provide, and web applications in Laravel and Symfony: dashboards, booking systems, internal tools and APIs, built around the way your company works.
When ready-made tools do not fit your process
Ready-made plugins and applications work well for typical needs. Problems start when a company has to adapt the way it works to the tool, or connect several systems by hand. In the long run a custom solution can be simpler than constantly working around limitations.
Some of these needs can be met within WordPress and WooCommerce by writing a custom feature, like shared stock levels across different products in Johny Wick. When a project needs its own business logic, a dashboard or an API, an application in Laravel or Symfony is the better choice.
For new products, an MVP is a good starting point: a first version with the features needed for the first users and first sales. The code is ready for further development from the start, so after validating the idea you keep developing the same product instead of rewriting it.
Who it is for
Who a custom solution is for
- Companies whose processes ready-made tools cannot handle.
- Owners of WordPress sites and shops who need a custom feature.
- Startups and companies that want to test a new product on the market as an MVP.
- Companies developing an existing system, including Symfony-based ones.
When a custom solution makes sense
- The project is an application with its own business logic, not just a content site.
- You need a dashboard, a booking system, a CRM or your own API.
- The system processes a lot of data and connects to many external services.
- The project will be developed for years and needs tests and a predictable architecture.
Scope
What I can build
Web applications
Admin dashboards, booking systems and internal tools in Laravel or Symfony.
APIs and integrations
Custom APIs and connections to external services, e.g. ERP systems and Baselinker.
Vue interfaces
Interactive interfaces and application frontends.
MVP
A first version of the product with the features needed for the first users and first sales, with code ready for further development.
Developing existing systems
Development and maintenance of larger systems, including Symfony-based ones.
Choosing technology
When WordPress, and when a framework?
WordPress is enough when content comes first. A framework fits when the project is mostly custom logic, admin panels and integrations.
A
WordPress + Bedrock
- You need a company website, landing page or content site that your team edits.
- A quick start and reasonable development cost matter.
- Extending a shop or website with a few custom features is enough.
- You want WordPress with a proper structure: Composer dependencies, separate environments and safe deployments.
B
Laravel / Symfony
- The project is an application with its own business logic, not just a content site.
- You need a dashboard, a booking system, a CRM or your own API.
- The system processes a lot of data and connects to many external services.
- The project will be developed for years and needs tests and a predictable architecture.
I will recommend the best option once I understand your goal.
Technology
Laravel, Symfony and Vue
Web applications, admin dashboards and APIs with a well-planned architecture. Code ready for further development from day one.
LaravelSymfonyVueREST APIWordPress
- Laravel: applications, dashboards and APIs.
- Symfony: developing and maintaining larger systems.
- Vue: interactive interfaces and application frontends.
When a website or shop with content edited by your team is enough, WordPress will be faster and cheaper. I will recommend a solution once I understand your goal.
- InterfaceVue
- Application and APILaravel / Symfony
- External systemse.g. ERP, Baselinker
Process
How I work on an application
Problem and requirements
We define the problem the system should solve, who will use it and what it needs to connect to.
Choosing the technology
We decide whether WordPress with Bedrock is enough or the project needs Laravel or Symfony. You get a quote and a plan of milestones.
Building in milestones
I build the application and API in milestones on a staging environment, so you can check progress as it happens.
Launch and growth
I launch the system and hand over access. The code is ready for further development from day one.
Work
Examples of custom features
Johny Wick
A scented candle shop on the GeneratePress theme, extended with custom features: adding labels and shared stock levels across different products, including group purchases.
LaserCare
A shop for an aesthetic medicine clinic: price lists generated dynamically from products, product bundles and Przelewy24 payments. Theme written from scratch based on a provided design.
The site is no longer online
What to prepare before we talk
With custom solutions, understanding the problem matters most. This information helps a lot.
What problem the system should solve and how the process works today.
Who will use the system and with what permissions.
Which systems it needs to connect to.
What data the system should store or process.
Which features are essential at the start and which can wait.
Documentation or a description of the current system, if we are developing it.
You do not need a specification. We can sort out the requirements together.
Discuss requirementsWordPress works well for company sites, landing pages and shops where your team edits content. I choose Laravel or Symfony when a project needs its own business logic, a dashboard or an API. I will recommend the best option once I understand your goal.
Yes. I build web application MVPs in Laravel, Symfony and Vue: only the features needed for the first users and first sales. After validating the idea, you keep developing the same product without rewriting it from scratch.
Yes. Examples include shared stock levels across different products in the Johny Wick shop and price lists generated from products in LaserCare.
Yes. I develop and maintain existing projects, including Symfony-based ones. We agree the scope and way of working once I have reviewed the code.
The price depends on the scope of features, integrations and the number of system users. After discussing requirements I prepare a quote with a detailed scope and milestones.
It depends on the size of the project. I set the timeline before we start and split it into milestones, so you always know where the project stands.
Yes. I build AI model integrations for clients where they genuinely help the process. I also use AI tools in my work, while keeping full control over code quality.
With a conversation about the problem and the process the system should handle. Based on that, I suggest the technology and the scope of the first version.
Contact
Let’s talk about your requirements
Describe what problem the system should solve, who will use it and what it needs to connect to. I will reply within one business day.
- Call
- +48 794 196 381